Marketing in the Age of Turbulence
by Shawn Stroud ~ July 13th, 2009. Filed under: General.In an interview with BusinessWeek, Phillip Kotler - marketing guru at Northwestern University - talks about marketing in today’s turbulent environment.
Among the highlights:
- Marketing has been over-identified with marketing communications - to its detriment.
- Great marketing operations find opportunities, then develop and launch successful solutions, which if properly used can be a company’s growth engine.
- Understand your target customers and solve their problems in a better way than your competitors
- Brand promise should be delivered by everyone in your business network (employees, distributors, suppliers)
- Innovate constantly in your products, services and supply chain
Click here for the entire interview.