News:

How IBM, Hallmark & Apple get innovation right–but not for the reasons you might think.
www.businessweek.com/innovate/content/feb2010/id2010028_823268.htm

In an interview with BusinessWeek, Phillip Kotler - marketing guru at Northwestern University - talks about marketing in today’s turbulent environment.
Among the highlights:

Marketing has been over-identified with marketing communications - to its detriment.
Great marketing operations find opportunities, then develop and launch successful solutions, which if properly used can be a company’s growth engine.
Understand your target [...]

Twitter, it seems we hear about it everywhere now. With all its exposure, you’d think it was one of greatest tech offerings ever - an essential part of millions of peoples’ lives the world over.
However, a recent study by Purewire (a Web security firm that operates TweetGrade) suggests that while millions visit Twitter.com, the number [...]

Since its inception, there as been disagreement and/or confusion as to exactly what constitutes “Web 2.0″. Regardless of what Web 2.0 is or isn’t, by and large it has failed to become a financial success. In fact, there are those who see 2.0 as history and 3.0 as having already arrived. Check out this post [...]

Recently attended the BtoB NetMarketing Breakfast (Thursday, November 6, 2008). Kudos to BtoB Marketing’s David Bernstein and Robert Felsenthal for pulling together a very informative panel. The VP’s of Marketing presented their company’s current integrated marketing plans and strategies. From shoes strings to deep pockets, the examples covered the spectrum of budgets while each [...]